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Lev You Lots

Personal work
I started a passion project that would further test my design and development skills while being a playground for my content design work. I wanted to show off my local area, and create a searchable, sortable and filterable guidebook to promote independent businesses, events and artists.
In a word

The challenge

Lev You Lots is an online guidebook to my local community, to help people find places to go, or things to do in Levenshulme, Manchester.

I started Lev You Lots as personal side project to consolidate my experience in Content Design, as well as develop my web design and development skills. But it quickly developed into a small, early business model.

How I approached it

  • carried out comparator analysis with the likes of Google, TripAdvisor, HappyCow, WhatPub and more
  • developed taxonomy and category roadmap, with scalability and futureproofing in mind
  • designed logo, branding and visual components in Figma
  • created and implemented design system as a custom WordPress theme
  • developed an automated process to let businesses submit their own events and businesses to the website
  • created all the website content, such as UI, listings, news, as well as social media content

The result

Since launching in November 2021, Lev You Lots attracted a strong viewership and interest from several local businesses:

  • 20 automated listing creations
  • improved organic SEO performance every month
  • developed a roadmap to scale the product

Where next?

James Cleaver © 2024