Content design?

Content designers, UX Writers, Content Strategists... we don’t exactly help ourselves.

Sarah Winters put it best.
“It’s about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.”
More on Content Design

My background

I’ve been working in multidisciplinary product design teams for 6 years.

Before that, my roles have been in content, copywriting and eCommerce.

Recent roles

Senior Content Designer

BBC
September 2021 - Current

Content Designer

BBC
February 2019 - September 2021

Digital Product Executive

The Co-operative Bank
February 2017 - February 2019
Roles and responsibilities

Things I look for in a team

Inclusive and welcoming
Diverse teams build more inclusive and accessible products
Research-first and ambitious
Discovery before definition, not as a rubber stamp at the end
Collaborative and curious
Embrace the blurry spaces between the design disciplines
Creative and responsible
Ideation and play is an unmissable part of the design process
Accountable and kind
Clear on issues, kind on people
James Cleaver © 2024